The campaign aims to break stereotypes and prove that Poznan is an attractive destination all year round.

The fall and winter season in Poznan has huge, often undiscovered potential. We opted for a lighthearted format to intrigue the viewer and show off our greatest assets with humor and a wink.
- says Jan Mazurczak, CEO of Poznan Tourism Organization

The campaign's main character is a tourist fascinated by Poznan, its atmosphere, and its attractions. In the first episode, alongside him, we discover the famous Billy Goats atop The Town Hall tower and St.Martins Croissants - Poznan's sweet treat. The next chapter takes viewers to the Cathedral Island. This is the place where, over a thousand years ago, Poland began. The third episode proves that Poznan's culinary scene is much more than just potatoes, while the final part highlights the city's rich and diverse cultural scene, including the exceptional collection at The National Museum in Poznan.

The campaign is running online, mainly on social media and the Visit Poznan You ube channel. It was produced by the Poznan-based agency Dare Media. The scripts for all four episodes were written by Lynn Kucharczyk, and Dawid Powicki was responsible for directing. Michał Sacharczuk stars as the main character.

The campaign aimed at supporting the development of the Poznan Brand – a Polish Tourism Brand – was co-financed by the Ministry of Sport and Tourism. Polish Tourism Brands is a program supporting the most attractive regions and tourist routes, implemented by the Ministry of Sport and Tourism and the Polish Tourism Organization. Poznan is one of the 12 laureates of this nationwide project.

Episode I - The Goats and The Croissants:

Poznan. The Goats and The Croissants

Fall and winter in Poznan? It's seriously worth it! Meet the city's symbols: the mischievous goats atop the Town Hall tower and the delicious St. Martin's Croissants.

Episode II - Cathedral Island:

Poznan. Cathedral Island

Fall and winter in Poznan? It's seriously worth it! Visit the Cathedral Island - it's a place steeped in history!

Episode III - Poznan's culinary scene:

Poznan's culinary scene

Fall and winter in Poznan? It's seriously worth it! Explore Poznan's diverse culinary scene.

Epiosde IV - The National Museum:

Poznan. Not only Monet

Fall and winter in Poznan? It's seriously worth it! No need to travel to Paris to admire masterpieces by famous painters.

Zadanie publiczne pn. „Wsparcie rozwoju Marki Poznań - Polskiej Marki Turystycznej” dofinansowano ze środków Ministerstwa Sportu i Turystyki zgodnie z zawartą umową nr 2025/0049/2310/UDOT/DT/BP/JB z dnia 16 czerwca 2025 r.