Year 2026

The public task entitled "Competitive brand Poznań - Polish Tourist Brand" was co-financed by the Ministry of Sport and Tourism in accordance with Agreement No. 2026.0061/2310/UDOT/DT/BP/JB of May 4, 2026.

Project components:

• Implementation of a promotional campaign promoting tourist activity in the Poznań Brand area during the summer,
• Production of display stands for tourist attractions in the Poznań Brand area,
• Publication of the "Poznań in a nutshell" publication in several language versions,
• Publication of a series of new culinary publications in two language versions.

Co-financed from the state budget
Tourism Support Program - 2026 Edition
Public task: "Competitive Poznań Brand - Polish Tourist Brand"
Funding: PLN 200,000, total value: PLN 222,230, contract signing date: May 2026

Year 2025

Public task entitled "Support for the development of the Poznań Brand - Polish Tourist Brand" was co-financed by the Ministry of Sport and Tourism in accordance with Agreement No. 2025/0049/2310/UDOT/DT/BP/JB of June 16, 2025.

Project components:

• Implementation of a promotional campaign promoting tourist activity in the Poznań Brand - Polish Tourist Brand area during the autumn and winter season,
• Ordering a package of promotional photos and a package of video materials presenting the tourist offer of the Poznań Brand - Polish Tourist Brand,
• Ordering sets of souvenir gadgets promoting the Poznań Brand - Polish Tourist Brand area,
• Issuing a publication presenting Poznań's murals, graffiti, neon signs, and typography,
• Printing quest cards from the Poznań Brand - Polish Tourist Brand area,
• Adapting quests from the Poznań Brand - Polish Tourist Brand area into a digital format accessible via a mobile tourist app,
• Ordering advertising media promoting the tourist offer of the Poznań Brand - Polish Tourist Brand.

Co-financed from the state budget
Tourism Support Program - 2025 Edition
Public task: "Support for the development of the Poznań Brand - Polish Tourist Brand"
Funding: PLN 220,000, total value: PLN 245,000, contract signing date: June 2025

Year 2024

Public task entitled The "Digitization of the Poznań Tourist Card and tourist offers prepared for participants of congresses and conferences organized in Poznań" project was co-financed by the Ministry of Sport and Tourism in accordance with the agreement no. 2024/0014/2310/UDOT/DT/BP/DSJ of June 19, 2024.

Project components:

• Digitization of the Poznań Tourist Card, a tourist product offered by the Poznań Local Tourist Organization (PLOT), and digitization of tourist offers prepared for participants of congresses and conferences organized in Poznań.

Co-financed from the state budget
Tourism Support Program - 2024 Edition
Public task: "Digitalization of the Poznań Tourist Card and tourist offers prepared for participants of congresses and conferences organized in Poznań"
Funding: PLN 126,000, total value: PLN 140,000, contract signing date: June 2024

Year 2023

Public task entitled "A modern tourist portal of the Poznań brand (Polish Tourist Brand): updating, modernizing, and popularizing an online tool for tourist promotion and information" was co-financed by the Ministry of Sport and Tourism in accordance with Agreement No. 2023/0084/2310/UDOT/DT/BP of June 27, 2023.

Project components:

• Preparing an online tourist portal for Poznań - Polish Tourist Brand,
• Ordering promotional photos presenting the tourist offer of Poznań - Polish Tourist Brand,
• Ordering promotional video(s) showcasing the tourist offer of Poznań - Polish Tourist Brand,
• Ordering advertising media promoting the online tourist portal of Poznań - Polish Tourist Brand.

Co-financed from the state budget
Open call for proposals to support the implementation of public tasks in 2023 under Part 40 of the state budget - Tourism
Public task: "A modern tourist portal of the Poznań brand (Polish Tourist Brand): updating, modernizing, and popularizing an online tool for tourist promotion and information"
Funding: PLN 170,000, total value: PLN 189,000, contract signing date: June 2023