The basic objectives of the PLOT program activity:

• development of domestic and foreign incoming tourism to the Poznań agglomeration
• promotion of the tourist offer of the member municipalities among Poznań residents
• improving the availability of tourist information about the Poznań agglomeration
• domestic and foreign support of cultural, sports and local events organized in the Poznań agglomeration
• creating new tourist products
• improvement of tourist traffic service
• improving qualifications of people involved in the promotion of tourism and tourist services
• integration of municipalities and the tourist industry of the Poznań agglomeration

The basic forms of implementation of the program objectives:

• appearances at domestic and foreign tourist fairs and markets
• presentations of the tourist offer of the Poznań agglomeration in Poznań's shopping centers and other Polish cities
• organizing study trips for journalists and tour operators
• running a website
• developing tourist packages
• sending information folders
• preparing press releases and advertising inserts for newspapers
• organizing training in the field of tourism promotion and tourism services

Some benefits for PLOT members:

• establishing contacts and integration of the tourism industry,
• preferential conditions of participation in tourism fairs,
• cooperation with the media and participation in study travel programs,
• participation in PLOT training,
• participation in PLOT projects (eg photo sessions),
• patronage and media coverage of events.