The intensive promotion of the capital of Wielkopolska Region took place from the end of April until May 8, 2025, and included advertisements on the Google network and YouTube platform, targeted at residents of the Netherlands. The campaign was conducted by the Polish Tourism Organisation International Office (ZOPOT) in Amsterdam in cooperation with the Poznań Tourism Organisation (PTO) and involved video spots in various formats — both as in-stream ads and YouTube Shorts. These efforts resulted in over 1.34 million views, including more than 270,000 full views.

We are very pleased with the excellent results of this campaign, especially since KLM has doubled the number of flights from Amsterdam to Poznań since March 30. Thanks to the great and close cooperation between PTO and ZOPOT Amsterdam, guests from the Netherlands have for years been among the top foreign tourists visiting the capital of Wielkopolska Region, says Jan Mazurczak, CEO of PLOT.

The interest in the campaign confirms the growing popularity of the city among Dutch tourists.

Poznań is appreciated as an attractive destination for both culture lovers and travelers looking for authentic, local experiences — from regional cuisine and artistic events to opportunities for active leisure. Poznań is a city where history meets the energy of modern times — the perfect choice for a city break for discerning travelers from the Netherlands, says Dominika Szulc, Director of ZOPOT in Amsterdam and Brussels.